To acquire my Bachelor of science in Fashion & Management, I had the task to work on a project consisting of a research report and a product, which was based on the research outcome. 

Due to my personal interest in the avant-garde fashion world, I conducted research on the impact that collaborations might have on avant-garde brands. Below you will find a link to the entire research report.

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I have conducted four case studies on the collaborations between Yohji Yamamoto x Supreme, Rick Owens x Moncler, Raf Simons x Robert Mapplethorpe and Maison Margiela x Highsnobiety to get an insight into both fashion & cross-industry collaborations.

Based on the collected data, the collaboration between Yohji Yamamoto x Supreme was likely to have impacted the Japanese brand detrimentally, which is why I have reinterpreted that collaboration to show potential improvement points. Below you will find a video that visualises the imaginary collection I have created. 

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This project was created solely for my personal education and does not intend to harm nor was it created for any of the above mentioned brands.