This was a personal project of mine together with a friend who works for Nike. We thought that a workshop session together with Nike employees and AMFI students could be beneficial for both. The students would get an insight into the brand and its internal structures and Nike would get insights and valuable opinions from the future workers of the industry. The first session was mainly about the subject of sustainability. This workshop was successful and both parties agreed on making it an ongoing session that will take place several times a year The second session is yet to to be planned